How Many Backlinks For a Good SEO on Google?
When you start an optimization campaign for search engines (SEO) , you are probably looking forward to seeing results as quickly as possible.
Among the SEO criteria, you now know that backlinks are your best tool for developing your domain name and page authority, which in turn will make your site more likely to be ranked for relevant searches.
And you also know that SEO takes a long time to produce or get close to the expected result. But in order to invest all this time and effort, you want to know exactly how many incoming links you will need before you start making progress in the rankings. While John Mueller said recently that without backlinks, it is difficult to rank well ,
Main backlinks variables to consider
First, you should understand that not all backlinks have the same value. Links work for SEO because they serve as third-party reliability markers. Indeed, the value of the link that points to your site will fluctuate according to its nature, location and relevance.
Here are some key variables to consider when evaluating the “value” of a link:
The weight of the source:
The biggest factor here is the domain authority ( and, to a lesser extent, the authority of the page ) from the source of your link.
Trusted sources that link to your site will make your site look more trustworthy than sources that are new or of low quality.
You can use tools like Moz’s Open Site Explorer to check the domain authority of your sources. Generally, the higher the number, the stronger the effect ( link juice or juice ) that you will see from this link.
Aim for links that originate from sources with higher domain authority than the current domain authority of your Web site. Easier said than done…
The value of links from a given domain decreases with each link following the first. That is, in general, from a purely SEO perspective, it is better to have a single link of 3 different domain names than having 3 links from the same domain name, even if that source has A high domain authority.
Therefore the diversity of sources currently pointing to your site will also play a role in the total number of links you need to see an improvement in your SEO.
Links pointing to your site will be the authority of your domain as a whole, but they will also pass authority to the individual page they specify.
If you use the majority of your links to target a specific page, such as a high quality content message, this page will evolve quickly in the ranking rather than if you had used a variety of internal linked pages. In general, it is preferable to opt for diversity. Otherwise, you could trigger a red alert for spam ( Google Penguin ). But if you are looking for quick results for a specific page, this can be a good strategy. But not interesting in the long term …
The anchor text of your inbound links does not always matter as much as you want to give it ( thanks RankBrain ), except when a huge amount of backlinks use the same to link your content. However, there is still something to do for keyword associations between your off-site content, your off-site publishers ( guest blogging ), your anchor text, and the nature of the work you are linking.
These variables ( and thus context ) can significantly influence how a link describes the relevance of your internal pages.
You should also know that creating a link to your site will not immediately boost its authority. Google needs time to analyze and evaluate this link, so it could take weeks or more to see the effects.
Backlinks are powerful , but they will not be the only factor affecting your domain and the authority of the page. Internal factors, including the structure of your website, depth and quality of your content, and other factors at the page level, will also affect how your SEO grows.
This could speed up considerably or slow down the process depending on how much time you spend on them.
The existing authority and positions:
If you just started a natural SEO campaign, you will probably be able to see quick results. But, your domain authority will be weak, and any new inbound link will help you improve that position. If you are ranked on the first page of results, with a respectable domain authority, you will need more links to move even higher up the scale.
You will have to face a much stiffer competition when you will be ranked on the first page of Google’s search results. You will have to face competitors often unbounded.
When you are building a link, you are introducing a new population segment on your site. Which, in turn, can further fuel the development of inbound links. A single point of reference can lead to an explosion of new reference points, amplifying the power that a backlink can have in the right conditions.
You will also need to consider the competition you are facing, and the keywords you are trying to target. If you run after a number 1 position for a high traffic keyword, it could take hundreds, if not thousands, of links to get there, beyond even optimizing the page and other factors.
On the other hand, low traffic via a key phrase of the long tail might be easy to get and generate more conversions for you.
Time and effort
Overall, it is almost impossible to calculate the “number” of links needed to see the results, because links are not the only variable in Google’s ranking algorithm.
Instead, your results will depend on the amount of effort you put into your SEO ( including the quality, diversity, and targets of your links ) and the amount of time you put into it ( by allowing Your authority to develop naturally) .
The more time and effort you put, the faster you will see the results ( ie not before several weeks anyway ).
Try not to focus too much on the amount of backlinks. Instead of that, Focus on acquiring the best links you can for your domain name on a consistent and regular basis.
The results will manifest themselves over time with a sustained and continuous referencing effort.