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Can Google Categorize Content That Has No Word From The Query?

Can Google categorize content that has no word from the query

Can Google Categorize Content That Has No Word From The Query?

In general, Google classifies content because the words that are part of the search query exist in that content.

 

 

Can Google categorize content that has no word from the query

Even  with RankBrain , the relative terms or synonyms of the keyword in a query can be used to classify content that has them.

 

 

On the other hand, we know the importance of backlinks in referencing pages on Google. Incoming links that should be numerous and mostly come from authority sites. But, regarding these backlinks, it is not only their quality and quantity that matter. There is also the link anchor that also influences the relevance of the content in order to rank it for a given query. Indeed, to the following affirmative phrase published by an SEO on Twitter:

 
Google can and in many cases will classify a page for a query, even if the query is not present on this page
Gary Illyes simply answers “True”

 

True https://t.co/bsY5g7LmrY
– Gary Illyes? (?)? (@method) June 30, 2017

 

 

In other words, Google can use a link anchor, which is the visible text that is clicked on in a content, to categorize that content in a search while it does not display for The words of this anchor text .

 

 

The most striking example, quoted by Seroundtable , is that of Adobe which ranks at the top of the ranking for the queries “click here” and “click here” .

 

 

For the simple reason that virtually all web pages that offer PDF content immediately suggest users download Adobe Acrobat Reader DC to read their PDF documents.

 

 

And, Virtually all links inviting to download this software use a link with clickable text “click here” or “click here” . Adobe ranks as the pole position for these 2 queries even though the landing page visited from Google Search does not include any of these 2 expressions .

 

 

Moreover, in other cases, Google can use the link anchor to rewrite the title of the classified content in its results pages.

 

 

So when we know that some pages that link to content use the title of that content, you will understand the importance of treating your titles by including the term. Adobe ranks as the pole position for these 2 queries even though the landing page visited from Google Search does not include any of these 2 expressions . Moreover, in other cases, Google can use the link anchor to rewrite the title of the classified content in its results pages.

 

 

So when we know that some pages that link to content use the title of that content, you will understand the importance of treating your titles by including the term. Adobe ranks as the pole position for these 2 queries even though the landing page visited from Google Search does not include any of these 2 expressions . Moreover, in other cases, Google can use the link anchor to rewrite the title of the classified content in its results pages. So when we know that some pages that link to content use the title of that content, you will understand the importance of treating your titles by including the term.